Balance the regulatory approach with programs that can inspire businesses to do good. Create an environment where companies compete to do good for the region and actively invite their peer businesses to do the same.
Lift up case studies about innovative businesses who are helping solve your region’s key issues. Elevate role models who will inspire talented people to do businesses in your region.
The combination of the online tools, live programming, and awards programs makes it easy to demonstrate the value of this campaign to businesses who normally don’t focus on these topics.
Use data and trends from B Analytics to inform public policies that reward high impact businesses.